In starting a business there’s a lot of main considerations to think about to begin with, maintain it off the ground and keep it flying.
Start on the best [business] foot forward. A Common assumption of startups is that marketing is only necessary once they are already established or budget is available. It should form part of their beginnings.
Clear insights should not only be sought as regards Financials, as most do, but on Marketing as well. Expert opinion is a good jump off so that they can create plans on track. Start ups usually feel that they can wade through Marketing all by themselves.
Do they think the same way with the numbers part of their business? No, right. So should their decision be as regards promoting and ensuring visibility of their enterprise through marketing, digital or otherwise.
- Traditional vs Digital
It is typical for many to suggest that traditional media is a good starting point to do start up marketing but a lot has changed since the surge of social media platforms’ popularity.
Digital marketing is an alternative that is saving many start ups a great deal of budget spend. Whereas before, a business needs to park hundreds to thousands for traditional media, now doing it online saves you a significant sum. You can even do testing on what works for you better. Ease of control, targeted clients, measurable results are just few of what is ascertained with the use of online marketing.
It is turning to be a low on cost, high on effectiveness way of promoting a starting business.
Yet the familiarity of most new business owners that they, again foolishly, think they can run their own social media parade is not quite mature. Personal consumption is far off from business expectations. Look at it like going to a bar, you need to find a place to settle in first, strike a good conversation — something similar and interesting — and people will stay put or stand up should they find you interesting/relevant/worthwhile or not.
That is where a good digital marketing agency comes in. That is their knowledge that a start up can look and tap into. Questions like how different are the behaviours of varying customer types, what do they need, what approach is best to get them into, and how to delight them with your products and services.
Start ups begin by asking “what is it I want for the market?” whereas marketing agencies want the “what behaviours are behind the market?” These agencies use their expertise to tie things up: ensuring your talk is relevant to what the customers need.
Realize that your company can be launched and made profitable with what is less than expected spending is a good start.Why spend more than is required?
This savings can even be used to expand your core business further instead.
With getting great savings, you will have a better freehand in choosing where to propel the business further. Be it in human capital, further operating capital, business expansion or exploring overseas potential.
Critical use of a good marketing strategy: centered on ROI, customer driven and innovative; is best executed by people who know best how to optimize it with your goal in mind. That way, one has to keep using what is working and only tweaking as necessary
You need to weigh in the advantages, if at all you can afford to have a hit and miss with your marketing efforts. Or entrust it to someone who’s seen it all and you focus more on what’s critical with your business, growing it.